Studijní plán

1. Economics and Law
1.1. Microeconomics
1.2. Macroeconomics
1.3. Law

2. Business Economics
2.1. Entrepreneurship and Business Economics
2.2. Corporate finance
2.3. Accounting

3. Management and Marketing
3.1. Management and Strategic Management
3.2. Logistics management
3.3. Facility Management
3.4. Human Resources Management
3.5. Marketing

4. Thesis Defence

1. Analysis of the economic activities of the selected organisation
2. Analysis and innovation of marketing communication in an organisation
3. CRM (Customer Relationship Management) as a competitive advantage of an organisation
4. Effective management of receivables in a business firm
5. Financial analysis of the selected company
6. Marketing plan (of the selected organisation) in the Internet environment
7. Proposal for a communication campaign of the selected company by means of digital marketing tools
8. Economic performance measurement – classic versus alternative indicators
9. Online tools for analysing and visualising economic data
10. Business plan and start-up of a particular project
11. Sale and merger of companies as a result of multi-criteria decision-making in change management
12. Management of supply relationship in the selected company
13. Corporate logistics in the selected company
14. Information flow management in an organisation
15. Human resources management – the process of employees’ recruitment and their adaptation to business practice
16. Stock management in a manufacturing organisation
17. Corporate social responsibility of small and medium-sized enterprises of the Olomouc region
18. Determining the concept of strategic management of a company by means of the Balanced Scorecard system
19. Strategic analysis as a starting point for strategic planning
20. Application of management tools in a family firm
21. Impact of the introduction of the communication code on the employees’ motivation
22. Using alternative fuels and their future within the road transport from the economic and managerial perspective