MVŠO 112701 Economics and Management of Small and Medium-sized Enterprises
Název anglicky: Economics and Management of Small and Medium-sized Enterprises
navazující prezenční jednooborový, vyučovací jazyk: angličtina
Zahrnut v programu: MVŠO 1127 Economics and Management
navazující prezenční jednooborový, vyučovací jazyk: angličtina
Zahrnut v programu: MVŠO 1127 Economics and Management
Informace o studiu
- Součásti SZZ a jejich obsah1. Management
1.1 Strategic Management
1.2 Modern Tools of Effective Management
1.3 Digital Marketing
1.4 Logistics Management2
2. Economics
2.1 Microeconomics 2
2.2 Macroeconomics 2
2.3 Audit and Controlling
2.4 Financial Analyses and Reporting
3. Economics and Management of SMEs
3.1 Small and Medium-sized Business
3.2 Management Accounting
3.3 Marketing Communication
3.4 Production Management
4. Diploma Thesis Defence - Návrh témat kvalifikačních prací a témata obhájených prací1. Suggesting the Strategy of the Selected SME
2. Creation and Implementation of the Strategy of a Family Company
3. Strategic Analysis of the Selected IT Project
4. Business Plan on the Selected Topic
5. Implementation of the Industry 4.0 Principles in the Selected Organization
6. Megatrends and Global Strategic Starting Points: an Impact on Entrepreneurship
7. Analysis of the Enterprise Performance (e.g. using the Balanced Scorecard)
8. Using Entrepreneurial Zones in the Region (Analysis/Design)
9. Progressive Management Methods, Tools and Systems and their Application in the Enterprise
10. Production Management in the Selected Organization
11. Lean Management in the Selected Enterprise
12. Supplier-customer Relations Management in the Selected Enterprise
13. Enterprise Logistics in the Selected Enterprise
14. Supply Network Management and 3PL/4PL Service Providers
15. Innovation of Logistics Processes
16. Design of the Communication Campaign of the Selected Enterprise using the Tools of Digital Marketing
17. Analysis of Marketing Communication and Suggesting the Strategy of the Selected Enterprise
18. Marketing Plan of the Selected Enterprise in the Internet Environment
19. Suggesting the Strategy of Public Relations of the Selected Enterprise
20. Introduction of a Safety Management System in the Selected SME
21. Suggesting the Intellectual Property Protection System of the Selected SME
Doporučený průchod studijním plánem
Povinné předměty
Kód | Název | Ukončení | Kreditů | Semestr | Profilace |
MVŠO:XACF2 | Corporate Finance 2 | z | 5 | 1 | P |
MVŠO:XADM | Digital Marketing | zk | 4 | 4 | P |
MVŠO:XADT | Diploma Thesis | z | 8 | 4 | - |
MVŠO:XAEB | E-business | z | 4 | 4 | - |
MVŠO:XAEC | Ethics and Corporate Social Responsibility of Small and Medium-Sized Enterprises | z | 3 | 1 | - |
MVŠO:XACSM | Communication Skills for Managers | z | 3 | 2 | P |
MVŠO:XAFAR | Financial Analyses and Reporting | z | 4 | 2 | P |
MVŠO:XAICT | ICT Security and Data Protection | zk | 3 | 4 | P |
MVŠO:XALM2 | Logistics Management 2 | zk | 3 | 4 | P |
MVŠO:XAM2 | Macroeconomics 2 | zk | 5 | 3 | Z |
MVŠO:XAMI2 | Microeconomics 2 | z | 5 | 2 | Z |
MVŠO:XAMC | Marketing Communication | z | 4 | 2 | P |
MVŠO:XAAC | Audit and Controlling | z | 4 | 3 | P |
MVŠO:XAMDC | Methodology for Data Collection and Interpretation | z | 5 | 3 | P |
MVŠO:XAMTE | Modern Tools of Effective Management | z | 5 | 3 | Z |
MVŠO:XAPP1 | Professional Practice 1 | z | 5 | 2 | - |
MVŠO:XAPP2 | Professional Practice 2 | z | 5 | 4 | - |
MVŠO:XAS2 | Statistics 2 | z | 5 | 1 | P |
MVŠO:XASM | Strategic Management | z | 4 | 1 | Z |
MVŠO:XAMA2 | Management Accounting 2 | z | 5 | 1 | P |
MVŠO:XASMB | Small and Medium-Sized Business | z | 4 | 1 | P |
MVŠO:XAPM | Production Management | zk | 4 | 3 | P |
MVŠO:XATAE | Taxes and Accounting of Small and Medium-sized Enterprises | z | 4 | 3 | P |
MVŠO:XAVCH | Value Chain and Innovation Management | z | 3 | 2 | P |
104 kreditů |
Povinně volitelné předměty
Student volí min. 3 předměty z povinně-volitelných předmětů.
Kód | Název | Ukončení | Kreditů | Semestr | Profilace |
MVŠO:XAHET | History of Economic Thought | z | 4 | 2 | - |
MVŠO:XAPPS | Pricing and Pricing Strategy | z | 4 | 2 | - |
MVŠO:XAEP | Economic Policy and Regional Development | z | 4 | 2 | - |
MVŠO:XAIA | International Accounting | z | 4 | 2 | - |
MVŠO:XAFM2 | Facility management 2 | z | 3 | 2 | - |
MVŠO:XABM | Brand Management | zk | 4 | 4 | - |
MVŠO:XAIPR | Intellectual Property Rights | zk | 3 | 4 | - |
MVŠO:XAIPL | International Private Law and Dispute Resolution | zk | 3 | 4 | - |
29 kreditů |