XAVCH Value Chain and Innovation Management

Moravská vysoká škola Olomouc
léto 2022
Rozsah
0/2/0. 3 kr. Ukončení: z.
Vyučující
Ekaterina Chytilova, Ph.D. (cvičící)
Garance
Ing. Omar Ameir, Ph.D.
Moravská vysoká škola Olomouc
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.
Cíle předmětu
The aim of the course is to understand and apply key concepts, theoretical frameworks and methods about the innovation process in companies and formation and management of cooperative agreements and external technology sourcing to speed up innovation in firms. Understanding the logic of value networks where companies join complementary assets to bring new offerings to the market. Understand the challenges related to cooperative agreements and network management.
Osnova
  • 1. Innovation: what and why?
    2. Innovation as a core business process
    3. Developing an innovation strategy
    4. New product development
    5. Introduction to collaborative innovation management
    6. The importance of the alliance management process - setting a strategy
    7. Value chain management
    8. Managing multiple partnership
    9. Case studies - presentation, evaluation
    10. Extending collaboration to open innovation
    The teaching methods used include: information-receptive methods (interpretation, explanation, description, discussion), verbal and demonstration methods (presentation). Further methods used: reproductive (testing, examination, repeating), problem interpretation methods and case studies.
Literatura
    povinná literatura
  • TIDD, J. and J.R. BESSANT. Managing Innovation: Integrating Technological, Market and Organizational Change. 6th ed. Hoboken: Wiley. ISBN 978-1-119-37945-4. 2018. info
  • VACULÍK, M. New Product Development, Organizational Learning and Open Innovation activities: vehicles for continuous organizational renewal. Hasselt: Universiteit Hasselt, 2018. info
  • PAUL, Trott. Innovation Management and New Product Development. Harlow: Pearson. ISBN 978-1292133423. 2017. info
  • GOFFIN, Keith a Rick MITCHELL. Innovation Management: Effective strategy and implementation. 3rd. ed. London: Palgrave. ISBN 978-1137373434. 2017. info
  • 50MINUTES.COM. Michael Porter's Value Chain: Unlock your company's competitive advantage. 50Minutes.com. ISBN 978-28-062-7006-1. 2015. info
  • CHESBROUGH, Henry William, Wim VANHAVERBEKE a Joel WEST. New Frontiers in Open Innovation. Oxford: Oxford University Press. ISBN 978-01-996-8246-1. 2015. info
  • CULBRETH, David N., Mira PERRIZO a Rebecca Finkel FINKEL. Dynamic Value Chains: Visualizing and Optimizing Your Business. Business Visualization and Optimization. ISBN 978-0999028612. 2014. info
  • BAMFORD, J.D., B. GOMES-CASSERES and M.S. ROBINSON. Mastering Alliance Strategy: A Comprehensive Guide to Design, Management and Organization. San Francisco: Jossey-Bass/Wiley. ISBN 0-7879-6462-X. 2003. info
    doporučená literatura
  • YOFFIE, D. and M. KWAK. With Friends Like These. Harvard Business Review, 2006. info
  • DYER, J.H. and K. NOBEOKA. Creating and managing a high-performance knowledge sharing network: The Toyota case. Strategic Management Journal,. 2000. info
  • NORMANN, R. and R. RAMIREZ. From value chain to value constellation: Designing interactive strategy. Harvard Business Review, 1993. info
Metody hodnocení
Zápočet: aktivní účast na seminářích, zpracování případových studií
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2021.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.mvso.cz/predmet/mvso/leto2022/XAVCH