XAVCH Value Chain and Innovation Management

Moravian Business College Olomouc
summer 2022
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ekaterina Chytilova, Ph.D. (seminar tutor)
Guaranteed by
Ing. Omar Ameir, Ph.D.
Moravian Business College Olomouc
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Course objectives
The aim of the course is to understand and apply the key concepts, theoretical frameworks and methods about the innovation process in companies and to be able to form and manage cooperative agreements and external technology sourcing to speed up innovation in firms. Students will understand the logic of value networks where companies join complementary assets to bring new offerings to the market. Students will also be tutored to understand the challenges related to cooperative agreements and network management.
Syllabus
  • 1. Innovation: what and why?
    2. Innovation as a core business process
    3. Developing an innovation strategy
    4. New product development
    5. Introduction to collaborative innovation management
    6. The importance of the alliance management process - setting a strategy
    7. Value chain management
    8. Managing multiple partnership
    9. Case studies - presentation, evaluation
    10. Extending collaboration to open innovation
    The teaching methods used include: information-receptive methods (interpretation, explanation, description, discussion), verbal and demonstration methods (presentation). Further methods used: reproductive (testing, examination, repeating), problem interpretation methods and case studies.
Literature
    required literature
  • TIDD, J. and J.R. BESSANT. Managing Innovation: Integrating Technological, Market and Organizational Change. 6th ed. Hoboken: Wiley, 2018. ISBN 978-1-119-37945-4. info
  • VACULÍK, M. New Product Development, Organizational Learning and Open Innovation activities: vehicles for continuous organizational renewal. Hasselt: Universiteit Hasselt, 2018. info
  • PAUL, Trott. Innovation Management and New Product Development. Harlow: Pearson, 2017. ISBN 978-1292133423. info
  • GOFFIN, Keith a Rick MITCHELL. Innovation Management: Effective strategy and implementation. 3rd. ed. London: Palgrave, 2017. ISBN 978-1137373434. info
  • 50MINUTES.COM. Michael Porter's Value Chain: Unlock your company's competitive advantage. 50Minutes.com, 2015. ISBN 978-28-062-7006-1. info
  • CHESBROUGH, Henry William, Wim VANHAVERBEKE a Joel WEST. New Frontiers in Open Innovation. Oxford: Oxford University Press, 2015. ISBN 978-01-996-8246-1. info
  • CULBRETH, David N., Mira PERRIZO a Rebecca Finkel FINKEL. Dynamic Value Chains: Visualizing and Optimizing Your Business. Business Visualization and Optimization, 2014. ISBN 978-0999028612. info
  • BAMFORD, J.D., B. GOMES-CASSERES and M.S. ROBINSON. Mastering Alliance Strategy: A Comprehensive Guide to Design, Management and Organization. San Francisco: Jossey-Bass/Wiley, 2003. ISBN 0-7879-6462-X. info
    recommended literature
  • YOFFIE, D. and M. KWAK. With Friends Like These. Harvard Business Review, 2006. info
  • DYER, J.H. and K. NOBEOKA. Creating and managing a high-performance knowledge sharing network: The Toyota case. Strategic Management Journal,. 2000. info
  • NORMANN, R. and R. RAMIREZ. From value chain to value constellation: Designing interactive strategy. Harvard Business Review, 1993. info
Assessment methods (in Czech)
Zápočet: aktivní účast na seminářích, zpracování případových studií
Language of instruction
English
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms summer 2021.
  • Enrolment Statistics (recent)
  • Permalink: https://is.mvso.cz/course/mvso/leto2022/XAVCH