XASTM Strategic Business Management

Moravian Business College Olomouc
summer 2022
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Mgr. Daniela Navrátilová, Ph.D. (lecturer)
Mgr. Daniela Navrátilová, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Daniela Navrátilová, Ph.D.
Moravian Business College Olomouc - Moravian Business College Olomouc
Supplier department: Moravian Business College Olomouc - Moravian Business College Olomouc
Thu 8:00–9:30 B2.231, except Thu 7. 4.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to explain the importance of strategic management in the current market environment to students and to teach them to use basic tools of creating, implementing and applying strategy in an organization. After completing the course, students should be able to explain the concept of strategy and strategic management and their essentiality for the success of a modern organisation, define specific features of strategic processes and principles of strategic thinking, define the content of strategy, analyse internal and external environment and formulate strategy of an organisation.
  • 1. Course introduction. (The concept of strategy and strategic management of an organisation.)
  • 2. Specific features of strategic processes. (Comparison with other levels of management, principles of strategic thinking.)
  • 3. Strategic analysis of external environment. (Characteristics of external environment, basic tendencies.)
  • 4. Strategic analysis of external environment. (Analytical methods.)
  • 5. Strategic analysis of internal environment. (Factors of internal analysis, analytical methods.)
  • 6. Strategic analysis – evaluation. (SWOT analysis, outputs, evaluation.)
  • 7. Formulation of a strategic goal. (Goal properties, stakeholders, SMART criteria.)
  • 8. Strategy content and structure. (Concept and content of strategy, basic tasks of strategy, strategic operations.)
  • 9. Types of business strategies. (Possible alternatives of strategic development, variants of strategy.)
  • 10. Choosing an optimal strategy. (Suitability, acceptability, feasibility of strategy.)
  • 11. Strategy implementation. (Strategy approval process, implementation of strategic management system, systematic updating of strategy content.)
  • 12. Conclusion. (Summary).
    required literature
  • WITCHER, B. S. Absolute Essentials of Strategic Management. 1st ed. New York: Routledge, 2019. 108 pp. ISBN 978-1-138-36537-7. info
  • LYNCH, R. Strategic Management. 8th ed. New Jersey: Pearson Education Limited, 2018. 704 pp. ISBN 978-1-292-21140-4. info
  • HUNGER, D. J. and T. L. WHEELEN. Essentials of Strategic Management. 5th ed. New Jersey: Pearson, 2011. 216 pp. ISBN 978-0-13-247881-6. info
    recommended literature
  • PORTER, M. E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Simon and Schuster, 2008. ISBN 978-1-4165-9035-4. info
Assessment methods
Course credit: active participation in seminars, written test, seminar work (reflection of literature, application of strategic management).
Language of instruction
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms summer 2023, summer 2024.
  • Enrolment Statistics (summer 2022, recent)
  • Permalink: https://is.mvso.cz/course/mvso/leto2022/XASTM