Strategic Management.

@book{336220,
   author = {LYNCH, R.},
   address = {New Jersey},
   edition = {8th ed.},
   location = {New Jersey},
   isbn = {978-1-292-21140-4},
   publisher = {Pearson Education Limited},
   title = {Strategic Management.},
   year = {2018}
}

TY  - BOOK
ID  - 336220
AU  - LYNCH, R.
PY  - 2018
TI  - Strategic Management.
PB  - Pearson Education Limited
CY  - New Jersey
SN  - 9781292211404
ER  - 

LYNCH, R. \textit{Strategic Management.}. 8th ed. New Jersey: Pearson Education Limited, 2018. 704 pp. ISBN~978-1-292-21140-4.