XASTM Strategic Business Management

Moravská vysoká škola Olomouc
léto 2022
Rozsah
0/2/0. 3 kr. Ukončení: z.
Vyučující
Mgr. Daniela Navrátilová, Ph.D. (přednášející)
Mgr. Daniela Navrátilová, Ph.D. (cvičící)
Garance
Mgr. Daniela Navrátilová, Ph.D.
Moravská vysoká škola Olomouc - Moravská vysoká škola Olomouc
Dodavatelské pracoviště: Moravská vysoká škola Olomouc - Moravská vysoká škola Olomouc
Rozvrh
Čt 8:00–9:30 B3.074, kromě Čt 7. 4.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
The objective of the course is to explain the importance of strategic management in the current market environment to students and to teach them to use basic tools of creating, implementing and applying strategy in an organization. After completing the course, students should be able to explain the concept of strategy and strategic management and their essentiality for the success of a modern organisation, define specific features of strategic processes and principles of strategic thinking, define the content of strategy, analyse internal and external environment and formulate strategy of an organisation.
Osnova
  • 1. Course introduction. (The concept of strategy and strategic management of an organisation.)
  • 2. Specific features of strategic processes. (Comparison with other levels of management, principles of strategic thinking.)
  • 3. Strategic analysis of external environment. (Characteristics of external environment, basic tendencies.)
  • 4. Strategic analysis of external environment. (Analytical methods.)
  • 5. Strategic analysis of internal environment. (Factors of internal analysis, analytical methods.)
  • 6. Strategic analysis – evaluation. (SWOT analysis, outputs, evaluation.)
  • 7. Formulation of a strategic goal. (Goal properties, stakeholders, SMART criteria.)
  • 8. Strategy content and structure. (Concept and content of strategy, basic tasks of strategy, strategic operations.)
  • 9. Types of business strategies. (Possible alternatives of strategic development, variants of strategy.)
  • 10. Choosing an optimal strategy. (Suitability, acceptability, feasibility of strategy.)
  • 11. Strategy implementation. (Strategy approval process, implementation of strategic management system, systematic updating of strategy content.)
  • 12. Conclusion. (Summary).
Literatura
    povinná literatura
  • WITCHER, B. S. Absolute Essentials of Strategic Management. 1st ed. New York: Routledge, 2019. 108 s. ISBN 978-1-138-36537-7. info
  • LYNCH, R. Strategic Management. 8th ed. New Jersey: Pearson Education Limited, 2018. 704 s. ISBN 978-1-292-21140-4. info
  • HUNGER, D. J. a T. L. WHEELEN. Essentials of Strategic Management. 5th ed. New Jersey: Pearson, 2011. 216 s. ISBN 978-0-13-247881-6. info
    doporučená literatura
  • PORTER, M. E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Simon and Schuster, 2008. ISBN 978-1-4165-9035-4. info
Metody hodnocení
Course credit: active participation in seminars, written test, seminar work (reflection of literature, application of strategic management).
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je vyučován každoročně.

  • Statistika zápisu (nejnovější)
  • Permalink: https://is.mvso.cz/predmet/mvso/leto2022/XASTM