Marketing Management.

@book{334222,
   author = {IACOBUCCI, D.},
   address = {Stamford},
   edition = {5th ed.},
   location = {Stamford},
   isbn = {978-1-285-42995-3},
   publisher = {Cengage Learning},
   title = {Marketing Management.},
   year = {2017}
}

TY  - BOOK
ID  - 334222
AU  - IACOBUCCI, D.
PY  - 2017
TI  - Marketing Management.
PB  - Cengage Learning
CY  - Stamford
SN  - 9781285429953
ER  - 

IACOBUCCI, D. \textit{Marketing Management.}. 5th ed. Stamford: Cengage Learning, 2017, 352 s. ISBN~978-1-285-42995-3.