| IACOBUCCI, D. Marketing Management. 5th ed. Stamford: Cengage Learning, 2017, 352 pp. ISBN 978-1-285-42995-3. |
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| Basic information | |
|---|---|
| Original name | Marketing Management. |
| Authors | IACOBUCCI, D. |
| Edition | 5th ed. Stamford, 352 pp. 2017. |
| Publisher | Cengage Learning |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | Moravian Business College Olomouc |
| ISBN | 978-1-285-42995-3 |
| Changed by | Changed by: Mgr. Michaela Koutná, učo 8246. Changed: 23/6/2021 15:46. |
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