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Introduction
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Task 1 - Mission and vision formulation
- Briefly descibe any organization (existing or come up with one).
- history
- product
- customers
- number of employees
- Formulate Vision of this organization.
- Formulate Mission of this organization.
Keep the ruels for mission and vision formulation.
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Presentations of Mission and Vision
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Strategic analysis of external environment
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Task 2 - Strategic analysis of external environment
Analyze the external environment of your organization. You can choose between Porter´s Five-Forces Model of Competition or PEST(EL) analysis.
Evaluate the identified factors in relation to the previously formulated vision - for each of the identified factors, determine whether it has a potentially positive or potentially negative impact on the organization.
Process the results into a presentation, which you will present at the next seminar.
Presentations of Strategic analysis of external environment
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International Days of Science
Strategic analysis of internal environment
Task 3 - Strategic analysis of internal environment
Analyze the internal environment of your organization. You can use analyse individual areas (see PP presentation T5) or choose one of the analyses (see PP presentation T6).
Evaluate the identified factors in relation to the previously formulated vision - for each of the identified factors, determine whether the organization is better than its competitors (strenth) or worse (weakness) in the given area..
Process the results into a presentation, which you will present at the next seminar.
Presentations of Strategic analysis of internal environment
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Presentations of the remaining tasks
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Summarization
- Summary of strategic management basic tools
- Completion of tasks that were not fulfilled during the semester
- Final evaluation of the course
- Discussion
- Granting credits