KOTLER, Philip, KELLER, Kevin Lane. Marketing management: a European perspective. Upper Saddle River, N.J.: Prentice Hall, 2012. ISBN 01-321-0292-7.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Marketing management: a European perspective
Authors KOTLER, Philip, KELLER, Kevin Lane.
Edition Upper Saddle River, N.J.: Prentice Hall, 2012.
Other information
ISBN 01-321-0292-7
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
PrintDisplayed: 7/10/2022 14:20