KOTLER, Philip, KELLER, Kevin Lane. Marketing management: a European perspective. Upper Saddle River, N.J.: Prentice Hall. ISBN 01-321-0292-7. 2012.
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Basic information
Original name Marketing management: a European perspective
Authors KOTLER, Philip, KELLER, Kevin Lane.
Edition Upper Saddle River, N.J.: Prentice Hall, 2012.
Other information
ISBN 01-321-0292-7
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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