DE PELSMACKER, Patrick, GEUENS, Maggie. Marketing communications: a European perspective. Harlow: Financial Times Prentice Hall, 2018. ISBN 978-1-292-13576-2.
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Basic information
Original name Marketing communications: a European perspective
Authors DE PELSMACKER, Patrick, GEUENS, Maggie.
Edition Harlow: Financial Times Prentice Hall, 2018.
Other information
ISBN 978-1-292-13576-2
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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