Business to Business Market Research: Understanding and Measuring Business Markets

@book{347431,
   author = {MCNEIL, R.},
   address = {London},
   location = {London},
   isbn = {0-7494-4364-2},
   publisher = {Kogan Page},
   title = {Business to Business Market Research: Understanding and Measuring Business Markets},
   year = {2005}
}

TY  - BOOK
ID  - 347431
AU  - MCNEIL, R.
PY  - 2005
TI  - Business to Business Market Research: Understanding and Measuring Business Markets
VL  - Market research in practice series
PB  - Kogan Page
CY  - London
SN  - 0749443642
ER  - 

MCNEIL, R. \textit{Business to Business Market Research: Understanding and Measuring Business Markets}. London: Kogan Page, 2005. Market research in practice series. ISBN~0-7494-4364-2.