Business to Business Market Research: Understanding and
Measuring Business Markets

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Publications Přehled o publikaci

Přehled o publikaci

B 2005

Business to Business Market Research: Understanding and Measuring Business Markets

MCNEIL, R.

Basic information

Original name

Business to Business Market Research: Understanding and Measuring Business Markets

Authors

MCNEIL, R.

Edition

London, Market research in practice series, 2005

Publisher

Kogan Page

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Moravian Business College Olomouc

ISBN

0-7494-4364-2

Changed: 8/7/2021 12:37, Mgr. Siran Agadzhanyan

MCNEIL, R. Business to Business Market Research: Understanding and Measuring Business Markets. London: Kogan Page, 2005. Market research in practice series. ISBN 0-7494-4364-2.

@book{347431,
   author = {MCNEIL, R.},
   address = {London},
   location = {London},
   isbn = {0-7494-4364-2},
   publisher = {Kogan Page},
   title = {Business to Business Market Research: Understanding and Measuring Business Markets},
   year = {2005}
}

TY  - BOOK
ID  - 347431
AU  - MCNEIL, R.
PY  - 2005
TI  - Business to Business Market Research: Understanding and Measuring Business Markets
VL  - Market research in practice series
PB  - Kogan Page
CY  - London
SN  - 0749443642
ER  -

MCNEIL, R. \textit{Business to Business Market Research: Understanding and Measuring Business Markets}. London: Kogan Page, 2005. Market research in practice series. ISBN~0-7494-4364-2.