Essentials of Marketing Research: A Hands-On Orientation

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Publications Přehled o publikaci

Přehled o publikaci

B 2014

Essentials of Marketing Research: A Hands-On Orientation

MALHOTRA, N.K.

Basic information

Original name

Essentials of Marketing Research: A Hands-On Orientation

Authors

MALHOTRA, N.K.

Edition

1st ed. Boston, 2014

Publisher

Pearson

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Moravian Business College Olomouc

ISBN

978-0-13-706673-5

Changed: 8/7/2021 12:29, Mgr. Siran Agadzhanyan

MALHOTRA, N.K. Essentials of Marketing Research: A Hands-On Orientation. 1st ed. Boston: Pearson, 2014. ISBN 978-0-13-706673-5.

@book{347320,
   author = {MALHOTRA, N.K.},
   address = {Boston},
   edition = {1st ed.},
   location = {Boston},
   isbn = {978-0-13-706673-5},
   publisher = {Pearson},
   title = {Essentials of Marketing Research: A Hands-On Orientation},
   year = {2014}
}

TY  - BOOK
ID  - 347320
AU  - MALHOTRA, N.K.
PY  - 2014
TI  - Essentials of Marketing Research: A Hands-On Orientation
PB  - Pearson
CY  - Boston
SN  - 9780137066735
ER  -

MALHOTRA, N.K. \textit{Essentials of Marketing Research: A Hands-On Orientation}. 1st ed. Boston: Pearson, 2014. ISBN~978-0-13-706673-5.