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@book{347209, author = {CHARAN, A.}, address = {Singapore}, edition = {1st ed.}, location = {Singapore}, isbn = {978-981-4641-36-4}, publisher = {World Scientific}, title = {Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods}, year = {2015} }
TY - BOOK ID - 347209 AU - CHARAN, A. PY - 2015 TI - Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods PB - World Scientific CY - Singapore SN - 9789814641364 ER -
CHARAN, A. \textit{Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods}. 1st ed. Singapore: World Scientific, 2015, 720 pp. ISBN~978-981-4641-36-4.
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