Marketing Analytics: A Practitioner's Guide to Marketing
Analytics and Research Methods

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Publications Přehled o publikaci

Přehled o publikaci

B 2015

Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods

CHARAN, A.

Basic information

Original name

Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods

Authors

CHARAN, A.

Edition

1st ed. Singapore, 720 pp. 2015

Publisher

World Scientific

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Moravian Business College Olomouc

ISBN

978-981-4641-36-4

Changed: 8/7/2021 12:25, Mgr. Siran Agadzhanyan

CHARAN, A. Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods. 1st ed. Singapore: World Scientific, 2015, 720 pp. ISBN 978-981-4641-36-4.

@book{347209,
   author = {CHARAN, A.},
   address = {Singapore},
   edition = {1st ed.},
   location = {Singapore},
   isbn = {978-981-4641-36-4},
   publisher = {World Scientific},
   title = {Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods},
   year = {2015}
}

TY  - BOOK
ID  - 347209
AU  - CHARAN, A.
PY  - 2015
TI  - Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods
PB  - World Scientific
CY  - Singapore
SN  - 9789814641364
ER  -

CHARAN, A. \textit{Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods}. 1st ed. Singapore: World Scientific, 2015, 720 pp. ISBN~978-981-4641-36-4.