Marketing Research

@book{347098,
   author = {BURNS, A.C. and VEECK, A. and BUSH, R.F.},
   address = {Harlow},
   edition = {8th ed.},
   location = {Harlow},
   isbn = {978-1-292-15326-1},
   publisher = {Pearson},
   title = {Marketing Research},
   year = {2017}
}

TY  - BOOK
ID  - 347098
AU  - BURNS, A.C. - VEECK, A. - BUSH, R.F.
PY  - 2017
TI  - Marketing Research
PB  - Pearson
CY  - Harlow
SN  - 9781292153261
ER  - 

BURNS, A.C., A. VEECK and R.F. BUSH. \textit{Marketing Research}. 8th ed. Harlow: Pearson, 2017, 496 pp. ISBN~978-1-292-15326-1.