Marketing Management.

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Publications Přehled o publikaci

Přehled o publikaci

B 2017

Marketing Management.

IACOBUCCI, D.

Basic information

Original name

Marketing Management.

Authors

IACOBUCCI, D.

Edition

5th ed. Stamford, 352 pp. 2017

Publisher

Cengage Learning

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Moravian Business College Olomouc

ISBN

978-1-285-42995-3

Changed: 23/6/2021 15:46, Mgr. Michaela Koutná

IACOBUCCI, D. Marketing Management. 5th ed. Stamford: Cengage Learning, 2017, 352 pp. ISBN 978-1-285-42995-3.

@book{334222,
   author = {IACOBUCCI, D.},
   address = {Stamford},
   edition = {5th ed.},
   location = {Stamford},
   isbn = {978-1-285-42995-3},
   publisher = {Cengage Learning},
   title = {Marketing Management.},
   year = {2017}
}

TY  - BOOK
ID  - 334222
AU  - IACOBUCCI, D.
PY  - 2017
TI  - Marketing Management.
PB  - Cengage Learning
CY  - Stamford
SN  - 9781285429953
ER  -

IACOBUCCI, D. \textit{Marketing Management.}. 5th ed. Stamford: Cengage Learning, 2017, 352 pp. ISBN~978-1-285-42995-3.