Principles of Marketing

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Publications Přehled o publikaci

Přehled o publikaci

B 2017

Principles of Marketing

KOTLER, P. and G. ARMSTRONG

Basic information

Original name

Principles of Marketing

Authors

KOTLER, P. and G. ARMSTRONG

Edition

17th ed. Harlow, 736 pp. 2017

Publisher

Pearson

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Moravian Business College Olomouc

ISBN

978-1-292-22028-4

Changed: 23/6/2021 15:40, Mgr. Michaela Koutná

KOTLER, P. and G. ARMSTRONG. Principles of Marketing. 17th ed. Harlow: Pearson, 2017, 736 pp. ISBN 978-1-292-22028-4.

@book{334111,
   author = {KOTLER, P. and ARMSTRONG, G.},
   address = {Harlow},
   edition = {17th ed.},
   location = {Harlow},
   isbn = {978-1-292-22028-4},
   publisher = {Pearson},
   title = {Principles of Marketing},
   year = {2017}
}

TY  - BOOK
ID  - 334111
AU  - KOTLER, P. - ARMSTRONG, G.
PY  - 2017
TI  - Principles of Marketing
PB  - Pearson
CY  - Harlow
SN  - 9781292220284
ER  -

KOTLER, P. and G. ARMSTRONG. \textit{Principles of Marketing}. 17th ed. Harlow: Pearson, 2017, 736 pp. ISBN~978-1-292-22028-4.