Principles of Marketing

@book{334111,
   author = {KOTLER, P. and ARMSTRONG, G.},
   address = {Harlow},
   edition = {17th ed.},
   location = {Harlow},
   isbn = {978-1-292-22028-4},
   publisher = {Pearson},
   title = {Principles of Marketing},
   year = {2017}
}

TY  - BOOK
ID  - 334111
AU  - KOTLER, P. - ARMSTRONG, G.
PY  - 2017
TI  - Principles of Marketing
PB  - Pearson
CY  - Harlow
SN  - 9781292220284
ER  - 

KOTLER, P. and G. ARMSTRONG. \textit{Principles of Marketing}. 17th ed. Harlow: Pearson, 2017, 736 pp. ISBN~978-1-292-22028-4.