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@book{334111, author = {KOTLER, P. and ARMSTRONG, G.}, address = {Harlow}, edition = {17th ed.}, location = {Harlow}, isbn = {978-1-292-22028-4}, publisher = {Pearson}, title = {Principles of Marketing}, year = {2017} }
TY - BOOK ID - 334111 AU - KOTLER, P. - ARMSTRONG, G. PY - 2017 TI - Principles of Marketing PB - Pearson CY - Harlow SN - 9781292220284 ER -
KOTLER, P. a G. ARMSTRONG. \textit{Principles of Marketing}. 17th ed. Harlow: Pearson, 2017, 736 s. ISBN~978-1-292-22028-4.
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