Marketing: Concepts and Strategies.

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2019

Marketing: Concepts and Strategies.

DIBB, S. L., W. M. PRIDE L. SIMKIN, and O. C. FERRELL

Basic information

Original name

Marketing: Concepts and Strategies.

Authors

DIBB, S. L., W. M. PRIDE L. SIMKIN, and O. C. FERRELL

Edition

8th ed. Andover, 2019

Publisher

Cengage Learning

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Moravian Business College Olomouc

ISBN

978-1-4737-6027-1

Změněno: 23/6/2021 15:33, Mgr. Michaela Koutná

DIBB, S. L., W. M. PRIDE L. SIMKIN, and O. C. FERRELL. Marketing: Concepts and Strategies. 8th ed. Andover: Cengage Learning, 2019. ISBN 978-1-4737-6027-1.

@book{334000,
   author = {DIBB, S. L. and L. SIMKIN,, W. M. PRIDE and FERRELL, O. C.},
   address = {Andover},
   edition = {8th ed.},
   location = {Andover},
   isbn = {978-1-4737-6027-1},
   publisher = {Cengage Learning},
   title = {Marketing: Concepts and Strategies.},
   year = {2019}
}

TY  - BOOK
ID  - 334000
AU  - DIBB, S. L. - L. SIMKIN,, W. M. PRIDE - FERRELL, O. C.
PY  - 2019
TI  - Marketing: Concepts and Strategies.
PB  - Cengage Learning
CY  - Andover
SN  - 9781473760271
ER  -

DIBB, S. L., W. M. PRIDE L. SIMKIN, and O. C. FERRELL. \textit{Marketing: Concepts and Strategies.}. 8th ed. Andover: Cengage Learning, 2019. ISBN~978-1-4737-6027-1.