Marketing: Concepts and Strategies.

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Publications Přehled o publikaci

Přehled o publikaci

B 2019

Marketing: Concepts and Strategies.

DIBB, S. L.; W. M. PRIDE L. SIMKIN, and O. C. FERRELL

Basic information

Original name

Marketing: Concepts and Strategies.

Authors

DIBB, S. L.; W. M. PRIDE L. SIMKIN, and O. C. FERRELL

Edition

8th ed. Andover, 2019

Publisher

Cengage Learning

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Moravian Business College Olomouc

ISBN

978-1-4737-6027-1

Changed: 23/6/2021 15:33, Mgr. Michaela Koutná

DIBB, S. L.; W. M. PRIDE L. SIMKIN, and O. C. FERRELL. Marketing: Concepts and Strategies. 8th ed. Andover: Cengage Learning, 2019. ISBN 978-1-4737-6027-1.

@book{334000,
   author = {DIBB, S. L. and L. SIMKIN,, W. M. PRIDE and FERRELL, O. C.},
   address = {Andover},
   edition = {8th ed.},
   location = {Andover},
   isbn = {978-1-4737-6027-1},
   publisher = {Cengage Learning},
   title = {Marketing: Concepts and Strategies.},
   year = {2019}
}

TY  - BOOK
ID  - 334000
AU  - DIBB, S. L. - L. SIMKIN,, W. M. PRIDE - FERRELL, O. C.
PY  - 2019
TI  - Marketing: Concepts and Strategies.
PB  - Cengage Learning
CY  - Andover
SN  - 9781473760271
ER  -

DIBB, S. L.; W. M. PRIDE L. SIMKIN, and O. C. FERRELL. \textit{Marketing: Concepts and Strategies.}. 8th ed. Andover: Cengage Learning, 2019. ISBN~978-1-4737-6027-1.