Marketing: Concepts and Strategies.

@book{334000,
   author = {DIBB, S. L. and L. SIMKIN,, W. M. PRIDE and FERRELL, O. C.},
   address = {Andover},
   edition = {8th ed.},
   location = {Andover},
   isbn = {978-1-4737-6027-1},
   publisher = {Cengage Learning},
   title = {Marketing: Concepts and Strategies.},
   year = {2019}
}

TY  - BOOK
ID  - 334000
AU  - DIBB, S. L. - L. SIMKIN,, W. M. PRIDE - FERRELL, O. C.
PY  - 2019
TI  - Marketing: Concepts and Strategies.
PB  - Cengage Learning
CY  - Andover
SN  - 9781473760271
ER  - 

DIBB, S. L., W. M. PRIDE L. SIMKIN, a O. C. FERRELL. \textit{Marketing: Concepts and Strategies.}. 8th ed. Andover: Cengage Learning, 2019. ISBN~978-1-4737-6027-1.