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@book{334000, author = {DIBB, S. L. and L. SIMKIN,, W. M. PRIDE and FERRELL, O. C.}, address = {Andover}, edition = {8th ed.}, location = {Andover}, isbn = {978-1-4737-6027-1}, publisher = {Cengage Learning}, title = {Marketing: Concepts and Strategies.}, year = {2019} }
TY - BOOK ID - 334000 AU - DIBB, S. L. - L. SIMKIN,, W. M. PRIDE - FERRELL, O. C. PY - 2019 TI - Marketing: Concepts and Strategies. PB - Cengage Learning CY - Andover SN - 9781473760271 ER -
DIBB, S. L., W. M. PRIDE L. SIMKIN, a O. C. FERRELL. \textit{Marketing: Concepts and Strategies.}. 8th ed. Andover: Cengage Learning, 2019. ISBN~978-1-4737-6027-1.
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