Integrated advertising, promotion, and marketing
communications. 7th. ed.

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Publications Přehled o publikaci

Přehled o publikaci

2016

Integrated advertising, promotion, and marketing communications. 7th. ed.

CLOW, K. E. and D. BAACK

Basic information

Original name

Integrated advertising, promotion, and marketing communications. 7th. ed.

Authors

CLOW, K. E. and D. BAACK

Edition

Boston: Pearson, 2016

Other information

ISBN

978-1-292-09363-5

Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

CLOW, K. E. and D. BAACK. Integrated advertising, promotion, and marketing communications. 7th. ed. Boston: Pearson, 2016. ISBN 978-1-292-09363-5.

CLOW, K. E. and D. BAACK. \textit{Integrated advertising, promotion, and marketing communications. 7th. ed.}. Boston: Pearson, 2016. ISBN~978-1-292-09363-5.