Integrated advertising, promotion, and marketing communications. 7th. ed.
CLOW, K. E. and D. BAACK. Integrated advertising, promotion, and marketing communications. 7th. ed. Boston: Pearson, 2016. ISBN 978-1-292-09363-5. |
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Basic information | |
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Original name | Integrated advertising, promotion, and marketing communications. 7th. ed. |
Authors | CLOW, K. E. and D. BAACK. |
Edition | Boston: Pearson, 2016. |
Other information | |
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ISBN | 978-1-292-09363-5 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 11/9/2024 19:00