Integrated advertising, promotion, and marketing
communications. 7th. ed.

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Publications Přehled o publikaci

Přehled o publikaci

2016

Integrated advertising, promotion, and marketing communications. 7th. ed.

CLOW, K. E. and D. BAACK

Basic information

Original name

Integrated advertising, promotion, and marketing communications. 7th. ed.

Authors

CLOW, K. E. and D. BAACK

Edition

Boston: Pearson, 2016

Other information

Marked to be transferred to RIV

ISBN

978-1-292-09363-5

Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

CLOW, K. E. and D. BAACK. Integrated advertising, promotion, and marketing communications. 7th. ed. Boston: Pearson, 2016. ISBN 978-1-292-09363-5.

@article{,
   author = {CLOW, K. E. and D. BAACK},
   address = {Boston: Pearson},
   location = {Boston: Pearson},
   isbn = {978-1-292-09363-5},
   title = {Integrated advertising, promotion, and marketing communications. 7th. ed.},
   year = {2016}
}

TY  - JOUR
AU  - CLOW, K. E. and D. BAACK
PY  - 2016
TI  - Integrated advertising, promotion, and marketing communications. 7th. ed.
CY  - Boston: Pearson
SN  - 9781292093635
ER  -

CLOW, K. E. and D. BAACK. \textit{Integrated advertising, promotion, and marketing communications. 7th. ed.}. Boston: Pearson, 2016. ISBN~978-1-292-09363-5.