Integrated advertising, promotion, and marketing communications. 7th. ed.
| CLOW, K. E. and D. BAACK. Integrated advertising, promotion, and marketing communications. 7th. ed. Boston: Pearson, 2016. ISBN 978-1-292-09363-5. |
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| Basic information | |
|---|---|
| Original name | Integrated advertising, promotion, and marketing communications. 7th. ed. |
| Authors | CLOW, K. E. and D. BAACK. |
| Edition | Boston: Pearson, 2016. |
| Other information | |
|---|---|
| ISBN | 978-1-292-09363-5 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
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