Strategic integrated marketing communications. 3rd. ed.

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Publications Přehled o publikaci

Přehled o publikaci

2018

Strategic integrated marketing communications. 3rd. ed.

ERCY, L.

Basic information

Original name

Strategic integrated marketing communications. 3rd. ed.

Authors

ERCY, L.

Edition

London: Routledge, Taylor & Francis Group, 2018

Other information

ISBN

978-1-138-05832-3

Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

ERCY, L. Strategic integrated marketing communications. 3rd. ed. London: Routledge, Taylor & Francis Group, 2018. ISBN 978-1-138-05832-3.

ERCY, L. \textit{Strategic integrated marketing communications. 3rd. ed.}. London: Routledge, Taylor \&{} Francis Group, 2018. ISBN~978-1-138-05832-3.