PELSMACKER, P.de, M. GEUENS and J.van den BERGH. Marketing communications: a European perspective. 5th.ed. Harlow: Perso, 2013. ISBN 978-0-273-77322-1.
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Basic information
Original name Marketing communications: a European perspective. 5th.ed.
Authors PELSMACKER, P.de, M. GEUENS and J.van den BERGH.
Edition Harlow: Perso, 2013.
Other information
ISBN 978-0-273-77322-1
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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