Marketing communications: a European perspective. 5th.ed.
PELSMACKER, P.de, M. GEUENS and J.van den BERGH. Marketing communications: a European perspective. 5th.ed. Harlow: Perso, 2013. ISBN 978-0-273-77322-1. |
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Basic information | |
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Original name | Marketing communications: a European perspective. 5th.ed. |
Authors | PELSMACKER, P.de, M. GEUENS and J.van den BERGH. |
Edition | Harlow: Perso, 2013. |
Other information | |
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ISBN | 978-0-273-77322-1 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 17/5/2024 04:52