Marketing communications: a European perspective. 5th.ed.

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2013

Marketing communications: a European perspective. 5th.ed.

PELSMACKER, P.de, M. GEUENS and J.van den BERGH

Basic information

Original name

Marketing communications: a European perspective. 5th.ed.

Authors

PELSMACKER, P.de, M. GEUENS and J.van den BERGH

Edition

Harlow: Perso, 2013

Other information

ISBN

978-0-273-77322-1

Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

PELSMACKER, P.de, M. GEUENS and J.van den BERGH. Marketing communications: a European perspective. 5th.ed. Harlow: Perso, 2013. ISBN 978-0-273-77322-1.

PELSMACKER, P.de, M. GEUENS and J.van den BERGH. \textit{Marketing communications: a European perspective. 5th.ed.}. Harlow: Perso, 2013. ISBN~978-0-273-77322-1.