SMITH, P. R. and Z. ZOOK. Marketing communications: offline and online integration, engagement and analytics. 6th ed. London: KoganPage, 2016. ISBN 978-0-7494-7340-2.
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Original name Marketing communications: offline and online integration, engagement and analytics. 6th ed.
Authors SMITH, P. R. and Z. ZOOK.
Edition London: KoganPage, 2016.
Other information
ISBN 978-0-7494-7340-2
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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