Marketing communications: offline and online integration,
engagement and analytics. 6th ed.

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Publications Přehled o publikaci

Přehled o publikaci

2016

Marketing communications: offline and online integration, engagement and analytics. 6th ed.

SMITH, P. R. and Z. ZOOK

Basic information

Original name

Marketing communications: offline and online integration, engagement and analytics. 6th ed.

Authors

SMITH, P. R. and Z. ZOOK

Edition

London: KoganPage, 2016

Other information

ISBN

978-0-7494-7340-2

Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

SMITH, P. R. and Z. ZOOK. Marketing communications: offline and online integration, engagement and analytics. 6th ed. London: KoganPage, 2016. ISBN 978-0-7494-7340-2.

SMITH, P. R. and Z. ZOOK. \textit{Marketing communications: offline and online integration, engagement and analytics. 6th ed.}. London: KoganPage, 2016. ISBN~978-0-7494-7340-2.