A framework for marketing management.3rd ed.
| KOTLER, P. and K. L. KELLER. A framework for marketing management.3rd ed. Upper Saddle River, N. J.: Prentice Hall, 2007. ISBN 0-13-145258-4. |
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| Basic information | |
|---|---|
| Original name | A framework for marketing management.3rd ed. |
| Authors | KOTLER, P. and K. L. KELLER. |
| Edition | Upper Saddle River, N. J.: Prentice Hall, 2007. |
| Other information | |
|---|---|
| ISBN | 0-13-145258-4 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
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