KOTLER, P. and K. L. KELLER. Marketing management.15th ed. Boston: Pearson, 2016. ISBN 978-9332557185.
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Basic information
Original name Marketing management.15th ed.
Authors KOTLER, P. and K. L. KELLER.
Edition Boston: Pearson, 2016.
Other information
ISBN 978-9332557185
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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