CHOVANCOVÁ, M., E.S. ASAMOAH and W.M.C.B. WANNINAYAKE. Consumer Behaviour and Branding: A Cross Cultural Perspective. 1st ed. Žilina: GEORG, 2011. ISBN 978-80-894-0158-1.
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Basic information
Original name Consumer Behaviour and Branding: A Cross Cultural Perspective. 1st ed.
Authors CHOVANCOVÁ, M., E.S. ASAMOAH and W.M.C.B. WANNINAYAKE.
Edition Žilina: GEORG, 2011.
Other information
ISBN 978-80-894-0158-1
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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