The New Strategic Brand Management Advanced Insights and
Strategic Thinking. 5th ed.

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Publications Přehled o publikaci

Přehled o publikaci

2012

The New Strategic Brand Management Advanced Insights and Strategic Thinking. 5th ed.

KAPFERER, J.-N.

Basic information

Original name

The New Strategic Brand Management Advanced Insights and Strategic Thinking. 5th ed.

Authors

KAPFERER, J.-N.

Edition

London: Kogan Page Publishers, 2012

Other information

ISBN

978-07-494-6515-5

Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

KAPFERER, J.-N. The New Strategic Brand Management Advanced Insights and Strategic Thinking. 5th ed. London: Kogan Page Publishers, 2012. ISBN 978-07-494-6515-5.

KAPFERER, J.-N. \textit{The New Strategic Brand Management Advanced Insights and Strategic Thinking. 5th ed.}. London: Kogan Page Publishers, 2012. ISBN~978-07-494-6515-5.