2016
Marketing Management. 15th. ed.
KOTLER, P. and K.L. KELLER.Basic information
Original name
Marketing Management. 15th. ed.
Authors
KOTLER, P. and K.L. KELLER.
Edition
Harlow: Pearson, 2016
Other information
ISBN
978-93-325-5718-5
Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.