2016

Marketing Management. 15th. ed.

KOTLER, P. and K.L. KELLER.

Basic information

Original name

Marketing Management. 15th. ed.

Authors

KOTLER, P. and K.L. KELLER.

Edition

Harlow: Pearson, 2016

Other information

ISBN

978-93-325-5718-5
Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.