KUMAR, A. and R. BEZAWADA. Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. In: AYANSO A. and K. LERTWACHARA. Harnessing the Power of Social Media and Web Analytics. Hershey: IGI Global, 2014. ISBN 978-14-666-5194-4.
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Original name Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. In: AYANSO A. and K. LERTWACHARA. Harnessing the Power of Social Media and Web Analytics.
Authors KUMAR, A. and R. BEZAWADA.
Edition Hershey: IGI Global, 2014.
Other information
ISBN 978-14-666-5194-4
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
PrintDisplayed: 22/5/2024 13:22