2014

Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. In: AYANSO A. and K. LERTWACHARA. Harnessing the Power of Social Media and Web Analytics.

KUMAR, A. and R. BEZAWADA

Basic information

Original name

Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. In: AYANSO A. and K. LERTWACHARA. Harnessing the Power of Social Media and Web Analytics.

Authors

KUMAR, A. and R. BEZAWADA

Edition

Hershey: IGI Global, 2014

Other information

ISBN

978-14-666-5194-4
Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.