| DIBB, S., L. SIMKIN, W. M. PRIDE a O. C. FERRELL. Marketing: concepts and strategies. Andover: Cengage Learning, 2016. |
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| Basic information | |
|---|---|
| Original name | Marketing: concepts and strategies |
| Authors | DIBB, S., L. SIMKIN, W. M. PRIDE a O. C. FERRELL. |
| Edition | Andover: Cengage Learning, 2016. |
| Other information | |
|---|---|
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
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