Integrated marketing communication: creative strategy from idea
to implementation

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2018

Integrated marketing communication: creative strategy from idea to implementation

BLAKEMAN, Robyn

Basic information

Original name

Integrated marketing communication: creative strategy from idea to implementation

Authors

BLAKEMAN, Robyn

Edition

Lanham: Rowman and Littlefield, 2018

Other information

ISBN

978-1-5381-0105-6

Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

BLAKEMAN, Robyn. Integrated marketing communication: creative strategy from idea to implementation. Lanham: Rowman and Littlefield, 2018. ISBN 978-1-5381-0105-6.

BLAKEMAN, Robyn. \textit{Integrated marketing communication: creative strategy from idea to implementation}. Lanham: Rowman and Littlefield, 2018. ISBN~978-1-5381-0105-6.