Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective
| KUMAR, Ashish a Ram Bezawada. Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. Hershey: IGI Global, 2014. ISBN 978-14-666-5194-4. |
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| Basic information | |
|---|---|
| Original name | Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective |
| Authors | KUMAR, Ashish a Ram Bezawada. |
| Edition | Hershey: IGI Global, 2014. |
| Other information | |
|---|---|
| ISBN | 978-14-666-5194-4 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 17/5/2024 09:34