Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective
KUMAR, Ashish a Ram Bezawada. Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. Hershey: IGI Global, 2014. ISBN 978-14-666-5194-4. |
Other formats:
BibTeX
LaTeX
RIS
|
Basic information | |
---|---|
Original name | Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective |
Authors | KUMAR, Ashish a Ram Bezawada. |
Edition | Hershey: IGI Global, 2014. |
Other information | |
---|---|
ISBN | 978-14-666-5194-4 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 19/8/2024 08:39