CHOVANCOVÁ, Miloslava, ASAMOAH, Emmanuel Selase and W.M.C.B. WA. Consumer Behaviour and Branding: A Cross Cultural Perspective. Žilina: GEORG, 2011. ISBN 978-80-894-0158-1.
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Basic information
Original name Consumer Behaviour and Branding: A Cross Cultural Perspective
Authors CHOVANCOVÁ, Miloslava, ASAMOAH, Emmanuel Selase and W.M.C.B. WA.
Edition Žilina: GEORG, 2011.
Other information
ISBN 978-80-894-0158-1
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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