KAPFERER, Jean-Noël. The New Strategic Brand Management Advanced Insights and Strategic Thinking. London: Kogan Page Publishers, 2012. ISBN 978-07-494-6515-5.
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Original name The New Strategic Brand Management Advanced Insights and Strategic Thinking
Authors KAPFERER, Jean-Noël.
Edition London: Kogan Page Publishers, 2012.
Other information
ISBN 978-07-494-6515-5
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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