KOTLER, Philip a Kevin lane KELLER. Marketing Management. Harlow: Pearson, 2016. ISBN 978-93-325-5718-5.
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Basic information
Original name Marketing Management
Authors KOTLER, Philip a Kevin lane KELLER.
Edition Harlow: Pearson, 2016.
Other information
ISBN 978-93-325-5718-5
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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