| KOTLER, Philip a Kevin lane KELLER. Marketing Management. Harlow: Pearson, 2016. ISBN 978-93-325-5718-5. |
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| Basic information | |
|---|---|
| Original name | Marketing Management |
| Authors | KOTLER, Philip a Kevin lane KELLER. |
| Edition | Harlow: Pearson, 2016. |
| Other information | |
|---|---|
| ISBN | 978-93-325-5718-5 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 30/4/2024 12:48