KELLER, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Global ed. Harlow [etc.]: Pearson, 2013. ISBN 978-02-737-7941-4.
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Basic information
Original name Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Authors KELLER, Kevin Lane.
Edition Global ed. Harlow [etc.]: Pearson, 2013.
Other information
ISBN 978-02-737-7941-4
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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