| KOTLER, Philip a Kevin Lane KELLER. Marketing management. Praha: Grada, 2013. ISBN 978-80-247-4150-5. |
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| Basic information | |
|---|---|
| Original name | Marketing management |
| Authors | KOTLER, Philip a Kevin Lane KELLER. |
| Edition | Praha: Grada, 2013. |
| Other information | |
|---|---|
| ISBN | 978-80-247-4150-5 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 9/5/2024 19:35