2013
Marketing management
KOTLER, Philip a KELLER, Kevin LaneBasic information
Original name
Marketing management
Authors
KOTLER, Philip a KELLER, Kevin Lane
Edition
Praha: Grada, 2013
Other information
ISBN
978-80-247-4150-5
Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.