KOTLER, P. a K. L. KELLER. Marketing management. Praha: Grada. ISBN 978-80-247-4150-5. 2013.
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Basic information
Original name Marketing management
Authors KOTLER, P. a K. L. KELLER.
Edition Praha: Grada, 2013.
Other information
ISBN 978-80-247-4150-5
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37.
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