XASM Strategic Management

Moravská vysoká škola Olomouc
zima 2020
Rozsah
1/2/0. 4 kr. Doporučované ukončení: zk. Jiná možná ukončení: z.
Vyučující
Mgr. Daniela Navrátilová, Ph.D. (přednášející)
doc. Ing. Adam Pawliczek, Ph.D. (přednášející)
Mgr. Daniela Navrátilová, Ph.D. (cvičící)
Garance
doc. Ing. Adam Pawliczek, Ph.D.
Moravská vysoká škola Olomouc
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.
Cíle předmětu
The aim of the course is to teach students to look at the management of organizations in accordance with the principles of strategic thinking. Students will get acquainted with the business models applied in the successful foreign businesses and learn how to create a business model. Great emphasis is also put on the practical mastery of the tools of strategic management. By completing the course students will acquire the knowledge and skills needed for the formulation of the strategy of the organization not only in Czech, but also in an international environment.
Osnova
  • 1. Introduction to strategic management
    2. Process of strategic management
    3. Strategic thinking through management perspective
    4. Strategic thinking through perspective of psychology
    5. Scanning of the external environment
    6. Internal scanning of the organisation
    7. Strategy
    8. Business models
    9. Business model canvas
    10. Formulation of competitive advantage
    11. Competitive strategy
    12. Final case study
    The teaching methods used include: information-receptive methods (interpretation, explanation, description), verbal and demonstration methods (presentation). Further methods used: reproductive (testing, examination, repeating), problem interpretation methods and case studies.
Literatura
    povinná literatura
  • JOHNSON, G., R. WHITTINGTON, K. SCHOLES et al. Exploring Strategy: Text & Cases. 10th ed. Harlow: Pearson, 2013. ISBN 978-12-920-0254-5. info
  • OSTERWALDER, A., Y. PIGNEUR and T. CLARK. Business Model Generation: a Handbook for Visionaries, Game Changers, and Challengers. 1st. ed. Hoboken, NJ: Wiley, 2010. ISBN 978-04-708-7641-1. info
  • JABLONSKI, A. Business Models in the Future: The Theory and the Practices. 1st ed. Dabrowa Górnica: WSB Dabrowa Górnica, 2010. ISBN 978-83-88936-44-9. info
  • REYNOLDS, C. Introduction to Business Architecture. 1st ed. Boston: Cengage Learning, 2010. ISBN 978-1-4354-5422-4. info
    doporučená literatura
  • GAMBLE, J., A., A. THOMPSON and M. A. PETERAF. Essentials of strategic management: the quest for competitive advantage. 6th. ed. New York: McGraw-Hill Education, 2018. ISBN 9781259927638. info
  • HILL, Ch. W. L. and G. R. JONES. Essentials of strategic management. 3rd ed. Mason: South-Western/Cengage Learning, 2011. ISBN 1111525196. info
Vyučovací jazyk
Angličtina
Informace učitele
Zápočet: účast na cvičeních, zpracování případové studie
Zkouška: kombinovaná.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2021, léto 2023.