XAEB E-business

Moravian Business College Olomouc
summer 2021
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Jan Lavrinčík, DiS., Ph.D. (lecturer)
PhDr. Jan Lavrinčík, DiS., Ph.D. (seminar tutor)
Guaranteed by
PhDr. Jan Lavrinčík, DiS., Ph.D.
Moravian Business College Olomouc
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to introduce the students to the forms of e-business, they will learn about the conceptual model of e-commerce and learn how to developt e-commerce strategy and business plan. After completing the course, the students will be able to establish and run an e-shop and will know how to use various Internet tools for its development. Last but not least, the students will get acquainted with the possibilities of internet payments and transactions in the FIAT and virtual currencies.
Syllabus
  • 1. Basic terminology (e-business, e-commerce, e-commerce, e-payment)
    2. Conceptual model of e-commerce
    3. Business model (strategy and business plan for e-commerce)
    4. Internet marketing
    5. Internet campaigns (affiliate programs, partner web sites, newsletters and discount coupons)
    6. Sales support (cross-selling, cross-promotion, merchandising, cross-docking)
    7. Internet domain and webhosting
    8. Web applications and services
    9. E-shops (administration, configuration, and services)
    10. Payment gateways and their implementation
    11. Virtual currencies and cryptocurrencies in e-trading
    12. Sales and marketing options on Amazon, Alibaba, Heureka, the list of goods, price comparisons.
    In the course, the information-receptive methods, the methods of problem of interpretation and knowledge application and heuristic methods are mostly used. The exercises are based on practical and participatory methods.
Literature
    required literature
  • WILSON, L.S. WordPress (All in one) for Dummies. WOW! eBook. 2019. ISBN 978-1119553151. info
  • BLY, R. W. The Digital Marketing HandBook. Enterprener Press, 2018. ISBN 978-1599186214. info
  • MACDONALD, M. WordPress the missing manual. O`Reilly Media, 2014. ISBN 978-1449341909. info
  • MAURESMO, K. and P. Anastasiya. SEO for WordPress: How to Get Your Website on Page #1 of Google...Fast! CreateSpace Independent Publishing Platform, 2013. ISBN 978-1500707477. info
  • MENCER, D. Internet Marketing with WordPress. Packt Publishing, 2011. ISBN 978-1849516747. info
    recommended literature
  • PATRO, J. Escaping SEO and Amazon: Survival Guide for Small Businesses (The Online Transformation). SharedMall Publishing, 2019. ISBN 978-1544503110. info
  • WOLF, A. Affiliate Marketing: Develop an Online Business Empire from Selling Other Peoples Products. CreateSpace Independent Publishing Platform, 2016. ISBN 978-1534957558. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
  • Enrolment Statistics (recent)
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