MVŠO:AMAR_UMM Marketing for European Markets - Course Information
AMAR_UMM Marketing for European Markets
Moravian Business College Olomoucsummer 2015
- Extent and Intensity
- 6/0/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- PhDr. Jan Závodný Pospíšil, Ph.D. (lecturer)
- Guaranteed by
- PhDr. Jan Závodný Pospíšil, Ph.D.
Moravian Business College Olomouc - Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- The aim of the subject is familiarization with the basis of marketing, explanation and understanding of initial principles of marketing and basic marketing terms ("4P" product, price, communication mix, distribution), market research, segmentation, purchase behaviour, etc.).
- Syllabus
- 1. Introduction to the Marketing for European markets
2. Purchasing behaviour of european customers
3. Product - characterization, classification, product life cycle
4. Price - factors affecting pricing, method of pricing
5. Marketing communication - advertising, sales promotion, public relations, personal selling, direct marketing, event marketing, integrated marketing communications
6. Distribution - distribution channels, retail, wholesale, physical distribution
- 1. Introduction to the Marketing for European markets
- Language of instruction
- English
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 6 HOD/SEM. - Teacher's information
- Exam - written.
- Enrolment Statistics (recent)
- Permalink: https://is.mvso.cz/course/mvso/summer2015/AMAR_UMM